Industry
Happiness Coach
One of my favorite clients this year was Jess Lyonford, a happiness coach for leaders who contacted me because she wanted to infuse a sense of fun and play into her branding.
Jess Lyonford, Happiness Coach
Case Study
Project Scope
Brand Strategy | Identity Branding
Packaging Design | Web Design
Timeline
8 Weeks
Website
www.jessicalyonford.com
Jess didn’t love being the face of her brand, but our branded photoshoot changed her mind.
Jess uses her new photos all the time, which have provoked strongly positive responses in potential clients and perform well on social media.
THE Results
To create a fun branded photo shoot that made Jess feel comfortable and able to fully express herself to prospective clients.
The Solution
Jess didn’t feel her current corporate headshots represented her brand, and doesn’t love being in front of the camera.
THE PROBELM
Using a pool noodle, paint and some glue, I created physical representations of Jess’ brand symbols, and booked a large, light-filled space where she could play around with them during our photoshoot.
THE Execution
"You literally took my brand symbols and created a world where I could be inside of it as the face of my brand.”
